Boss Drone Photography

The earlier website already provided a sound home for Mike’s photography. The problem was not that it had stopped working. It was that a broad portfolio no longer gave enough prominence to the commercial drone services Mike wanted to develop.

Cornerstone’s initial proposal was therefore to rework the existing site rather than replace it. The homepage became more service-led, aerial photography and video were given clearer routes, and the visual presentation was adjusted to feel appropriate for commercial enquiries.

This kept the useful foundations while changing the emphasis. Visitors could still see the quality of Mike’s work, but the website began doing more to explain where that work fitted and why a business might need it.

Reading Football Club gave the website a strong example of the difference between owning a drone and planning a professional commission.

The relationship began with aerial imagery and video of the stadium. Reading later asked Mike to photograph the training ground and return for matchday footage. That final commission required particular care. Unauthorised drone activity can stop a football match, so Mike worked from a safe distance and used a zoom lens to produce the required views without flying over the game.

The project earns its place on the homepage because it answers several questions at once. It shows the visual quality of the work, the scale of client Mike can support and the judgement needed when the location is busy or operationally sensitive.

As Boss Drone developed, one general description of aerial photography became less helpful. Cornerstone added focused pages for three distinct areas of work.

The roof-inspection page is written for commercial surveyors. It explains the availability of high-resolution photographs and 4K video for roofs, gutters, flashing and chimneys, as well as work connected with dilapidations, pre-acquisition surveys and insurance. The emphasis is on seeing hard-to-reach areas clearly without unnecessary access equipment or disruption.

The sports-club page covers matchday visuals, sponsor material, promotional content and facility photography. The night-time economy page addresses venues, events and town-centre campaigns, where the ability to work legally after dark is part of the service rather than a footnote.

Each page starts with the prospective client’s situation. Mike’s imagery then provides the evidence.

The business later adopted the Boss Drone Photography name and a new visual identity supplied by Mike. Cornerstone applied that identity to the existing website and adjusted the design so the new logo, colours and specialist positioning felt consistent across the site.

This change happened alongside the addition of new service pages. The website could move from Mike Boss Photography to the more focused Boss Drone offer without losing the work already invested in its structure and content.

It was another proportionate step in the same process. The business had become clearer about the clients it wanted to reach, so the website changed with it.

Boss Drone has not been treated as a website that was completed and left alone. Cornerstone continues to provide its hosting, maintenance, domain management and business email, as well as making website changes when Mike introduces a new service or wants to address a different audience.

That work sits within a wider relationship. Cornerstone also designed, built and manages The Boss Corporation website, Mike’s separate asset-finance business. The two websites serve very different markets, but Mike has one established website partner who understands both businesses and the systems behind them.

For Boss Drone, that continuity has allowed the site to change in stages. New pages and a new identity have been added when the business needed them, without turning each development into a fresh website project.