The Brief
Cornerstone Websites was commissioned by GOb2b, a specialist in e-commerce platforms that integrate seamlessly with various accounting systems, to develop a website that not only aligns with but also enhances their brand identity. The project aimed to use GOb2b’s existing brand strategy as a foundational document to deliver a modern, mobile-friendly website that reflects the company’s ethos and functional requirements effectively.
Our approach was to meticulously translate the brand strategy into a digital experience that supports GOb2b’s business goals while providing a user-friendly interface. This involved crafting a website design that is not only aesthetically pleasing but also practical and responsive across all devices. The goal was to ensure that the new website would serve as a robust platform for GOb2b, facilitating their unique service of integrating e-commerce with business accounting systems, thereby enhancing both their operational efficiency and customer engagement.
Key Features
- New Website, built with Themeco Pro
- Combining Brand Strategy Document with original content and new design ideas
- Design and Build for campaign Landing Pages
- Ongoing website maintenance and IT support
- Quick Turnaround
- Continuously coming up with new online strategies, and implementing them
The Scope
Challenges and Time Sensitivity
Cornerstone Websites was tasked with a swift project execution due to an impending government scheme that GOb2b intended to leverage. This urgency necessitated a rapid but meticulous development process to ensure the website was ready to capitalise on this opportunity without compromising on quality or functionality.
Design and Technical Precision
Given the technical challenges with GOb2b’s previous site, our focus was on creating a robust, error-free platform. The mandate included full creative control within the boundaries of the existing brand guidelines, starting with a reimagined home page design. This allowed us to address the prior technical issues head-on while infusing fresh, innovative design elements that aligned with GOb2b’s strategic vision and operational needs.
“Fast, Reliable & Brand aware!”
The Landing Page
Strategic Design and Scheme Integration
The landing page for GOb2b was strategically designed to highlight their participation in the Help To Grow government scheme. This page not only showcased GOb2b’s ability to leverage the scheme but also how it enhanced their value proposition to potential clients. By clearly demonstrating the synergies between GOb2b’s services and the government initiative, the landing page served as a powerful tool for attracting new business.
User Experience and Conversion Focus
Key to the landing page was its focus on the benefits and processes involved with GOb2b and the Help To Grow scheme, streamlined into an easy application process for users. This approach was designed to reduce barriers to engagement, making it straightforward for potential clients to understand the advantages and initiate contact or sign up. The user-friendly interface combined with compelling content effectively guided visitors towards conversion, driving the primary goal of increasing client acquisition.
The Result
Project Completion and Relationship Building
The GOb2b website project was completed within the stipulated budget and timeframe, leading to a successful launch that met all predefined goals. This accomplishment has fortified a business relationship based on mutual trust and demonstrated competence, setting a solid foundation for future collaborations.
Impact of the Help To Grow Scheme
The integration of the Help To Grow scheme into GOb2b’s offerings proved to be a resounding success, benefiting both GOb2b and their clients. The scheme enhanced GOb2b’s value proposition, enabling their clients to access improved e-commerce solutions effectively, which in turn has led to increased satisfaction and business growth.
Feature List
- New Website, built with Themeco Pro
- Combining Brand Strategy Document with original content and new design ideas
- Design and Build for campaign Landing Pages
- Ongoing website maintenance and IT support
- Quick Turnaround
- Continuously coming up with new online strategies, and implementing them
The Future
Ongoing Partnership and Enhancements
Since the successful completion of the GOb2b website project and the closure of the Help To Grow initiative, Cornerstone Websites has assumed responsibility for the hosting and maintenance of the website. This includes managing critical aspects like CDN, WAF, and security to ensure optimal performance and safety.
Continuous Collaboration and Innovations
Additionally, an agreement for a monthly retainer has been established to facilitate ongoing work, underscoring a long-term commitment to collaborative growth. Our partnership has already spawned several smaller projects, including a pain questionnaire linked to offline marketing campaigns and a real-time Savings Calculator. These tools highlight the financial benefits of using GOb2b’s e-commerce solutions, further demonstrating our ongoing commitment to enhancing client value.