The Fortescue Inn

The unused White Hart website had already been designed for a hospitality business. Its underlying structure provided a sensible starting point for presenting food, drink and accommodation, even though its branding and content belonged to another venue.

Cornerstone offered to repurpose the build for the Fortescue at a lower cost than starting again. This did not mean swapping one logo for another and declaring the job finished. The old venue information, imagery and identity had to be removed, while the pages and visitor routes were reshaped around how the Fortescue operates.

Reusing the right parts gave the project a head start without making the finished website feel inherited. It also reflected a practical principle: clients should not have to pay for work that already exists and can be adapted properly.

The Fortescue already had a ship logo, but the supplied artwork was not suitable for consistent use across the new website and other business material.

Cornerstone reconstructed the ship as resolution-independent vector artwork and created the additional logo versions the business needed. The original idea remained intact, but the finished assets could be used reliably at different sizes and against different backgrounds.

The identity development paired the reconstructed ship with a deep blue and gold treatment. The warmer gold brings light and detail into the sails, while the blue gives the photography and booking routes a consistent setting. The result belongs to the Fortescue without pretending Cornerstone invented the original mark.

A hospitality website asks people to make a decision about a place they may not have visited before. Generic imagery would say very little about the Fortescue’s rooms, food or atmosphere.

Cornerstone Photography photographed the exterior, interiors, a selection of guest rooms and a range of food. The shoot gave the website a useful library covering the different parts of the business rather than concentrating on one attractive corner of the pub.

These images help visitors understand what sits behind each booking route. Someone considering a room can see the accommodation. Diners can get a sense of the food and restaurant, while the wider photography shows the character of a busy Salcombe pub.

The Fortescue already used separate services for restaurant tables and guest rooms. Replacing those systems would have added cost and disruption without solving the website problem.

The site instead gives each type of booking a clear route. Eviivo handles room availability and accommodation bookings, while restaurant customers are directed to the current table-booking service. Visitors do not need to understand which supplier sits behind each journey. They only need to reach the correct place without hunting for it.

Cornerstone later created a central way to manage the restaurant and room-booking destinations used across the website. If a provider or link changes, the client or Cornerstone can update it once rather than searching through several pages and buttons.

Menus, opening hours and booking details are working information. They need to change without becoming a redesign project each time the business updates them.

The WordPress build gives menus, FAQs and opening hours a structured place of their own. Common questions about food times, dietary options, sports, dogs and parking can be answered before someone calls the pub. Restaurant and room information remains connected to the relevant booking route rather than being scattered across unrelated pages.

The Fortescue team has access to manage ordinary content, with Cornerstone available when a change is easier to hand over. Managed hosting includes ongoing maintenance, so WordPress, the theme and plugins remain supported behind the visible website. The client continues to manage its domain and business email.