Cornerstone Partner: Cornerstone Photography
Good website photography is not added at the end to fill empty spaces. It helps explain the business, show what customers are buying and give the design something real to work with.
Cornerstone Websites and Cornerstone Photography can be commissioned separately. When a project needs both, the website structure, written content and photography can be planned together from the start.
Websites and photography, planned together
Start with what the website needs to show
A useful website needs more than a collection of attractive images. The photography has to support the pages, fit the available spaces and show the details customers need to understand. Planning the site and shoot together means the image list can follow the structure and content rather than being worked out afterwards.
We begin with the business, the audience and the job of each page. That might mean showing the layout and setting of a holiday property, the food and atmosphere of a restaurant, the people behind a service or the detail and finish of a product.
From there, we can plan the written content, page structure and shot list together. Wide website headers, portrait crops, close details and images with space for text can all be considered before the shoot.
One joined-up plan for the website and imagery
Cornerstone Websites plans, designs, builds, hosts and supports the website. Cornerstone Photography plans and produces the commercial photography, video and aerial imagery.
The services remain available separately. When they are combined, they can follow the same brief, timetable and intended uses, reducing the gaps and duplicated conversations that arise when separate suppliers work from different assumptions.
How the two services work together
Website planning and design
Website planning and design
Property and interiors
Property and interiors
Food and hospitality
Food and hospitality
Brands, people and workplaces
Brands, people and workplaces
Products and headshots
Products and headshots
Video and aerial imagery
Video and aerial imagery
When the website and photography should be planned together
Planning both services together is particularly useful when a business is:
- launching a new business or brand;
- replacing a website that no longer represents the business;
- opening or refreshing a property, venue or accommodation business;
- updating imagery that has become dated or incomplete;
- introducing a new product, service or team; or
- planning a campaign, launch or seasonal update.
Planning both services together is most useful when the website and imagery need to change at the same time. It gives the shoot a clear purpose and helps the finished photographs work beyond the website as well.
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Photography planned for real websites
Property and accommodation photography
Interiors, exteriors, details and location imagery help guests, buyers and clients understand the space before they enquire or book. These examples show photography planned around accommodation, property and venue pages.
Food and hospitality photography
Food, drink, interiors and people work best as a balanced set. These examples show the dishes customers can order, the setting in which they are served and the character of the venue.
Brands, products and people
Brand and product photography can show what a business makes, how it works and who is behind it. These examples provide a useful mix of wider scenes, portraits and working details.